That’s where you’ll find Bollinger Motors, a small new American EV startup. Founded by Robert Bollinger, a former Manhattan ad exec turned skincare entrepreneur turned grass-fed cattle farmer, today the company unveiled its first vehicle during an event at Manhattan’s Classic Car Club — the B1, an all-electric “sport utility truck,” with up to 200 miles of range for somewhere around
$60,000, all with a look that lands between Jeep Wrangler and a Land Rover Defender.
Bollinger is still working on securing a manufacturing partner that will make the
10,000–20,000 units per year target that he’s set for the company. (That will also play into the final price of the car, and is part of the reason why the company hasn’t set an exact one yet.) And, currently, the only B1 the company has made is a working prototype — the company will still need to get a real test mule vehicle through certification and compliance later this year. But if all the pieces fall into place — and that’s a
big if — the B1 seems like a dream for EV hobbyists that want something more rugged than a Model X or its likeness.
The B1 isn’t only different from other EVs because of its utility. It also bucks the high-tech trend of new cars in general. There will be a radio with an AM/FM receiver, Bluetooth connectivity, and an AUX input, but there’s no touchscreen. In fact, the dashboard is otherwise almost completely analog. There’s even
an analog battery level indicator. The only digital display is a small LCD screen to the far left that can be toggled between outside temperature, range, and MPGe, or miles per gallon gasoline equivalent.
The idea here is to get out of the way of the driving (and working) experience, Bollinger explains. But he also thinks it will help reduce some of the anxiety that comes with EVs.
“I was just driving a Nissan Leaf, and I realized that a big part of range anxiety is that electric cars constantly tell you [how much battery is left], and it's
right in your face,” he says. “It's almost like "AHHHH" worrying the whole time while you're driving.”
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The Bollinger B1 is an all-electric truck with 360 horsepower and up to 200 miles of range