No.
Maybe.
No. But they are also never last in either of your above scenarios.
The rules were already announced before reservations started. Employees get priority. Owners get priority. Wait in line at the store and get priority. Everyone knew this going in. Why is it not fair to just follow-through with whatever was established from the beginning?
Only if everyone had the ability to reserve at the same time (if online reservations were open first, for example)
Without normalizing between the timezones, even people who camped out on the West Coast would have a later reservation time than people who waltz into a store at noon on the East Coast. Now, that would definitely be unfair.