The idea with DFS is that they publish ridiculously high list prices and then offer large discounts to make you feel like you got a bargain. Basically Audi, BMW, Merc, VW etc all do much the same thing. 20%+ saving off list price is not particularly unusual unless you are buying something very desirable in short supply. QUOTE]
That's true to an extent, but I don't think you'd ever get 20% off at a local dealership. Online brokers can match you up with dealerships that are anxious to move certain cars because of sales targets, excess stock etc. I live in NW England but my A6 was sourced from Exeter. I took my online quote to two local dealerships as I would happily have given them the business, but the most they could offer was a 12% discount. My car was delivered at 7.00pm on a Tuesday evening on a flatbed with 12 miles on the clock.
Anyone who is trying to cancel their e-tron deserves to be penalised for ordering a crap car in the first place