Did Tesla just raise the price of Pearl White and Red again?

[Bays]

$1k increase for AWD, $500 increase for paint, $200 increase for destination & doc.

When they say a Tesla's value continues to increase after you buy it, I thought it was just the software ;-).

 

[commasign]

Guess we're gonna see a lot more black Teslas!

As an investor, these price hikes are a really good sign that demand far exceeds supply and they can milk a little more profit.

 

[Birdman325]

In Canada the colour prices went from $1,300 to $2,000 and from $2,000 to $2,600. Dual motor price increased as well.

 

[TheLocNar]

Oh. And wait for the tariffs to kick in. $$$

 

[buttershrimp]

They are trying to take advantage of the ev tax credit before the have to adjust price again ... also speed of production likely a factor

 

[P3D+]

I love it!! Double the price. Really helps to have an incoming vehicle that is appreciating and if your a line/ reservation holder and find yourself stagnate and on the fence at this point. Yes, this hurts as any advantage you thought you had has perceptibly evaporated. Tesla has a hit in the model 3 and will maximize that to short term profitability.

 

[boriszima]

Have to say, I am glad that i ordered when I did. just like most who ordered, i save $1k on AWD and $500 on paint, as well as $100ish a year for service and $200 for destination fees. But I do feel bad for those who were thinking of ordering and did not. Like above posters said, likely they can make enough cars, so they are increasing price, supply and demand curve. All those short shorts, who said why cars are in the parking lots... no demand. haha

 

[S4WRXTTCS]

The Dual Motor option appears to be $5K. Is that an increase?

When Dual Motor first came out it was $5K, but then it got changed to $4K. I think a lot of people were upset because Elon specifically said it would be less than $5K.

So that one I can understand.

I really don't understand charging extra for color. Why is the white interior more when it's the same material? The different car colors don't have that big of a different cost wise in terms of paint/process/etc.

 

[Wshowell]

That little move might have be the straw that broke this camel’s back. I have reconciled paying up for the AWD to get the privilege of paying $1500 for a white interior. The overnight addition of +$500/paint and + $1000 without any additional features included is beyond my pain threshold. We have our 2015 S and 2013 Pilot. The Pilot was going to be replaced with the 3 and then we were going to replace the S with a Y. Thinking now we will just keep the S and wait for the Y. Maybe the tax credit will get altered...ha..who I’m kidding?

 

[S4WRXTTCS]

I love it!! Double the price. Really helps to have an incoming vehicle that is appreciating and if your a line/ reservation holder and find yourself stagnate and on the fence at this point. Yes, this hurts as any advantage you thought you had has perceptibly evaporated. Tesla has a hit in the model 3 and will maximize that to short term profitability.

That's pretty much the game Tesla plays.

They do short term "levers" to get people to buy, and then change things to cool it off. So if you're buying it almost becomes like buying an airline ticket. Where you track the changes, and buy when it makes sense.

To say it can be a really frustrating car to buy is an understatement. I don't think Tesla is calculating the cost in terms of buyer loyalty. It's hard to be loyal to someone constantly changing pricing.

I placed my order on July 31st because of a lever. That lever was free unlimited supercharging for the P3D. The Tesla referral website said it was the last day to get it without a referral so it pushed me off the fence. I was already teetering because of the whole tax credit thing, and some other stuff. I wanted to wait (to see if EAP would actually get released in Sep). I thought I could change from the P3D to the AWD only (as I was kinda undecided), but now the savings is $1K less.

 

[NathanielHrnblwr]

This got me thinking - I have yet to see a single black M3 in person. I've seen white, blue, MSM, red, and silver. Seems most people do not want black and are willing to pay for it. If they offered base white, they'd lose $1k/car.

I really don't understand charging extra for color. Why is the white interior more when it's the same material? The different car colors don't have that big of a different cost wise in terms of paint/process/etc.

Demand.

 

[Glamisduner]

This got me thinking - I have yet to see a single black M3 in person. I've seen white, blue, MSM, red, and silver. Seems most people do not want black and are willing to pay for it. If they offered base white, they'd lose $1k/car.



Demand.

My friend got a black one, looks great with the aero wheels. I just can't do black as I live a little more out in the country and it would be only hours before dust would be all over it.

All the colors except for black went up not just pearl white and red.

 

[P3D+]

That's pretty much the game Tesla plays.

They do short term "levers" to get people to buy, and then change things to cool it off. So if you're buying it almost becomes like buying an airline ticket. Where you track the changes, and buy when it makes sense.

To say it can be a really frustrating car to buy is an understatement. I don't think Tesla is calculating the cost in terms of buyer loyalty. It's hard to be loyal to someone constantly changing pricing.

I placed my order on July 31st because of a lever. That lever was free unlimited supercharging for the P3D. The Tesla referral website said it was the last day to get it without a referral so it pushed me off the fence. I was already teetering because of the whole tax credit thing, and some other stuff. I wanted to wait (to see if EAP would actually get released in Sep). I thought I could change from the P3D to the AWD only (as I was kinda undecided), but now the savings is $1K less.

Tesla tends to perfect market price points within the evolution of various models. Recently happened with both the S and X in standardization of feature sets.

 

[beachbum77]

This got me thinking - I have yet to see a single black M3 in person. I've seen white, blue, MSM, red, and silver. Seems most people do not want black and are willing to pay for it. If they offered base white, they'd lose $1k/car.



Demand.

LOL... This is gonna sound funny because of the heat but go down to Florida. There were more black Model 3's among the 36 there on the lot than any other color last week in Jacksonville.

 

[Powered By Jay]

Ok. Looks like I’m done making edits to my order.

 

[MXWing]

Would be preferable not to finance an Extra 1 or 1.2K over 4 years but just get it done and don’t worry about it.

The damn thing is sex on wheels. Makes the X drive like a UHaul.

I never even sat in a Model 3 and took delivery of it today. Worth every penny.

 

[GoingVerde]

Probably just gearing up for the standard model and trying to get as much as possible for any option outside of solid black while still allowing them to meet their 35k base price objective. I wouldn't be surprised if other options go up prior to opening orders for the standard model.

Good point, as upping the 35K base price is nonnegotiable.

 

[Chris Fox]

This really makes me upset. I am a reservation holder and was just contemplating on placing my order in the next week or two but am having to look seriously at my budget. They should have given some warning before raising these prices. I hate to settle for black and even doing that would still cost 200 extra for delivery. It all adds up for a middle class family. My wife is trying to get me to give up on my 3 and look at a Clarity phev .

Clarity? Lol

 

[MXWing]

Good point, as upping the 35K base price is nonnegotiable.

I would raise it to 40K and make EAP standard.

It’s common sense but maybe not common sense that uptake of EAP is higher on a AWD, LR, PUP M3 than a SR Model 3.

This would make it more palatable to Tesla to make that second battery line.

 

[P3D+]

Good point, as upping the 35K base price is nonnegotiable.

My gut feeling is that the market will never see a $35k M3. The current confluence of events will never allow it.