I'm starting this a separate conversation from the original fatality thread because this is a discussion not of who is at fault, whether or not the media gets things wrong, etc. I have autopilot and love it - yet even I have to admit that this incident has changed the mood around autonomous driving. Perhaps that reaction isn't rational - but humans aren't rational. What I'm wondering now is how Tesla will react to this story going national - if they react at all. Will they slow down or speed up development of autopilot 2.0? Will they put in place new restrictions on autopilot 1.0's use and/or capabilities? Will they perhaps alter their hardware development plans in some way? What, if any, impact will this death have on sales of Model S and X moving forward? My personal guess, btw, is that the fatality will not alter anything except re-double internal efforts to cover corner cases like this one - more rapidly improving the system's capabilities. I believe Tesla must have had a contingency plan from the beginning for this possibility - a death while using autopilot.