Probably for the brand. It has a significant recognition and you’d get it for peanuts. Plus probably a whole bunch of IP on the lean-thinking process that Edwards Deming developed and propelled Toyota to being an international giant.
It is very sad to see that they have been so resistant to electrification after getting a more than twenty year head start. The cars are very well made, it is just a corporate choice that will see people look elsewhere.
MG went bankrupt I think before it was bought by Chinese interests and Jaguar-Rover went through several hands losing money before Tata bought them.