I remain a major TSLA bull and Tesla booster.
But I’m disappointed in the way Elon has handled the M3 production projections.
From the beginning his story has been that it would be hard to predict when the ramp would get into gear, but that once it did, it would accelerate swiftly. Today he reverses course and says he wants a slow ramp for quality and efficiency.
Elon needs to issue a full explanation for what went wrong, and what has changed. His credibility has taken a major hit, and full transparency is the only way to repair this.
I see it much differently.
Yes, 2017 expectations were too high. Always were. But, he did say, that was if everything went perfectly. He said that was his optimistic view. I've followed Elon for 7 years, so, you learn the territory. But analysts/newer folks haven't learned that yet. Can't blame him for it, he told you he was optimistic. Can't blame you either, you didn't know the guy enough.
His most official guidance was "in the thousands production rate" by end of 2017. Well, he said it was above 1000 per week production rate at the end of the year. That is technically "in the thousands". He didn't mislead. Perhaps people, again, expected too much.
Now, here is where you can have an issue...but put it into context...
He said 5,000 rate by end of Q1. It will be closer to 2,500 rate by end of Q1. He now says 5,000 rate by end of Q2. He said he would have a better idea at the beginning of Q1. He clearly has a better idea now and updated guidance as we would expect and demand that he do.
He said 10,000 rate by end of 2018. Clearly, that is being pushed out too.
You can't fault all the push backs as being 10 wrong statements...all of these events are connected.
Fault him for a 3 month push back. Or 6 months. But that is where it ends.
They updated us and informed us of the changes as they said they would. They never claimed to be 100% accurate.
I really think people are underestimating the fact that Tesla actually is making "in the thousands" of Model 3 per week.
Perhaps I misunderstood or misread or misheard, but that was always my understand of the revised guidance.
And..
If the baseline of all of 2018 is another 100k+ S/X sales...I'll be happy. The most profitable segment of the business is crucial and appears to be extremely healthy. Add 100k+ 3's into that...you are looking at another year of 50% growth, not including Solarcity/TE.