Models S was destroying its competition in US for the past several years, and it was just a matter of time before it could do the same in Europe. And this time has come. It outsold both MB S-Class and BMW 7 Series in Europe in 2017. Meanwhile, Model X approximately matched sales of Porsche Cayenne, while outselling BMW X6. No wonder German press is full of snide remarks about Tesla. I'd love to hear discussions in Daimler and BMW boardrooms on this topic. Delicious.
I am wondering what will happen after the MS/MX refresh...
I am wondering what will happen after the MS/MX refresh...
Sales of the Model S in Europe jumped 30 percent to 16,132 last year, according to JATO. Mercedes S class sales grew 3 percent to 13,359. BMW 7 series had sales of 11,735, down 13 percent.
Tesla is competing strongly in Europe's large premium SUV market with the Model X. Its sales in the region last year were 12,000, about the same as the Porsche Cayenne and nearly 2,000 more than the BMW X6, according to JATO data.
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