Kohler added that he expects fuel cell vehicles to be less expensive than a comparable battery-powered car within the next five years.
There are two key ideas that BEV manufacturers need to get across to the average joe:
1) It's not the fuel cell, it's the size of the tank.
Because battery packs can be flat, new areas can be freed up for increased passenger/luggage space.
2) Home or workplace recharging is fine (not to mention more convenient) for the vast majority of journeys.