It's okay if they don't give up. Investigating the viability of hydrogen is a good thing. Some very specific applications may come from it and heck, variety is the spice of life! I'd love it if my Roadster had a hydrogen heating option, with electric backup. Could put a bit of weight in the front of the car to reduce under steer and increase my range in the cold Minnesota winters! 8^D
Seriously, hydrogen research gives people jobs and every kind of research leads to side discoveries that help technology overall. It's not immoral and it doesn't increase dependence on foreign oil, so hydrogen gets a thumbs-up from me. Besides, if someone successfully gets hydrogen cars on the road en masse, it only increases the number of hapless drivers who I can leave behind as I rocket away from a stoplight.