CapeOne
Active Member
here's my random idea out of the blue, on how to soften that $1k hit.
offer EAP that you get to keep, for that $1k. you can continue to 'rent' FSD or cancel at any time, but you are now at latest hw level and even if you cancel FSD, you get to enjoy (is that the right word?) EAP.
I'd almost go for it, if it was setup that way. (I already am at hw3, anyway).
give people something to keep for their $1k and maybe the adoption rate will increase.
EAP for "free" with $1k hardware upgrade? I think that may be too generous. I get that it essentially costs Tesla $0 to add EAP but the retail market value would be thousands and Tesla could be sacrificing a lot of potential EAP/FSD revenue by giving EAP away for free. I think Tesla would be better off eating the $1k (retail cost) for the HW upgrade than selling EAP/upgrade for just $1k. Many would be quite content to have just EAP and wouldn't bother to upgrade to FSD at this point.
Unfortunately for Tesla, however, it looks like their statement that cars "have the hardware needed for full self driving capability" will continue to haunt them unless/until they are able to roll the HW upgrade costs into the price of all FSD purchase options (full price upfront, subscription, etc.). Even if Tesla gives in and provides "free" HW3 upgrades for subscribers, what happens when HW4 is needed? HW5? HW6?