My concerns about the Audi É-Tron (Quebec)

[MarcoRP]

The Audi E-Tron is coming out in dealers soon and I can’t not wait to see it on the roads. This thread is less so about the car itself, but its’ unfortunate name and connotation in Quebec as well as in France.


The name E-Tron, I guess means, Elec-Tronic or something of the sort. In french: Élec-Tronique. During the Super Bowl LII, there was an ad on the Audi E-Tron, in french, and presented as the Audi Étron! In french, the word “étron” means fecal matter, in other words: a piece of *sugar*! which isn’t what I would want my car to be called.


I wonder if Audi is looking to change the name of the car for frenchies to avoid the negative connotation. Anyway, I’ll definitely have a laugh about this!

 

[X.l.r.8]

But Buick Lacrosse is okay??

 

[Buggle]

The Audi E-Tron is coming out in dealers soon and I can’t not wait to see it on the roads. This thread is less so about the car itself, but its’ unfortunate name and connotation in Quebec as well as in France.


The name E-Tron, I guess means, Elec-Tronic or something of the sort. In french: Élec-Tronique. During the Super Bowl LII, there was an ad on the Audi E-Tron, in french, and presented as the Audi Étron! In french, the word “étron” means fecal matter, in other words: a piece of *sugar*! which isn’t what I would want my car to be called.


I wonder if Audi is looking to change the name of the car for frenchies to avoid the negative connotation. Anyway, I’ll definitely have a laugh about this!

I think this is an awesome name! Most car names are insanely boring. But the shiitmobile? That's awesome!

On the topic of the e-tron, German industry magazine says Audi are getting pounded on it.
Tesla Model 3 cost surprised Porsche and Audi after reverse-engineering

 

[brucet999]

The Audi E-Tron is coming out in dealers soon and I can’t not wait to see it on the roads. This thread is less so about the car itself, but its’ unfortunate name and connotation in Quebec as well as in France.


The name E-Tron, I guess means, Elec-Tronic or something of the sort. In french: Élec-Tronique. During the Super Bowl LII, there was an ad on the Audi E-Tron, in french, and presented as the Audi Étron! In french, the word “étron” means fecal matter, in other words: a piece of *sugar*! which isn’t what I would want my car to be called.


I wonder if Audi is looking to change the name of the car for frenchies to avoid the negative connotation. Anyway, I’ll definitely have a laugh about this!

That may be even worse than the Chevrolet blunder of some years ago when they tried to market Chevrolet Nova in South America. No va, in Spanish, means doesn't go.

 

[Blu-Ion]

But Buick Lacrosse is okay??

They called it Buick Allure for years, then they figured out that we are not all just a bunch of kids that laugh at anything. Its not like étron is a commonly used term anyway, or simply call it E-Tron screw the OLF! It like like Canadian Tire stores are called Pneus canadiens in Québec

 

[duanra]

An E-tron with an emission mode !

 

[X.l.r.8]

Not a bunch of kids, who are they kidding!

 

[Stan K]

When it comes to names the Hyundai Kona does not sound good in Polish. Kona means is dying,or in agony.
So maybe I should wait for Kia eNero hahaha

 

[VT_EE]

This thread is awesome :-D

 

[5_+JqckQttqck]

Maybe the Germans are taking a stab at eee-old France

 

[Blu-Ion]

More laughs:
10 Most Unfortunate and Funny Car Names - Oddee

 

[MarcoRP]

More laughs:
10 Most Unfortunate and Funny Car Names - Oddee

I checked it out yesterday. Why are there so many sex references in those car names? Good thing that can't happen with Tesla... Wait a minute, S3X,

 

[Buggle]

I checked it out yesterday. Why are there so many sex references in those car names? Good thing that can't happen with Tesla... Wait a minute, S3X,

You forgot the Y -- S3XY

 

[X.l.r.8]

Ahem!
S3XYR

 

[mknox]

The Toyota MR-2 didn't sound good when said in French either.

 

[Blu-Ion]

Merdeux!

Typically means Lucky in Québec, someone who wins the lottery is merdeux . Or yeah... Full of crap... I never win, maybe I should play!

 

[5_+JqckQttqck]

SX3-Semi-Y-T

 

[mociaf9]

SX3-Semi-Y-T

Roadster? Roadster 2.0?

Plus I can guarantee you that they won't be calling the pick up truck the "Model T".

 

[X.l.r.8]

I think it’s technically called the Roadster 2020. I already have a 2.0

 

[brucet999]

Maybe the Germans are taking a stab at eee-old France

Reminds me of the story about Nissan's first attempt to break into the North American market. Supposedly, they decided to consult with the Germans to help them choose a name for their cars. "Certainly, we can help", said the German consultants. "How soon do you need the name?" "Next week", said Nissan. "Dat soon?", replied the Germans.
And that's how the Datsun marque was born.