I'd be willing to bet that Tesla employees put in thousands of man hours per year handling all of their customer requests to push a software update out to people that just can't wait for it to come to them in turn.
Is it fair that Tesla should have to bear the brunt of that cost just to satisfy antsy customers that can't wait a few days?
No, it's not.
You want it early, pony up the ten bucks and be happy. They're under no obligation to even OFFER you the ability to get your software update out of turn. If I was Elon, I'd just remove this ability and be done with it. At least then he wouldn't have to put up with people whining about paying for early updates.
This sense of entitlement really triggers me, so I'll just end this post now.