I am firmly against proposal 3 for many reasons, and I would recommend that everybody votes against it. This is why:
1. The proposal wants to eliminate the use of leather in Tesla's cars, which takes away the right of people to chose what they want. If you believe that getting non-leather seats is a better alternative, go ahead, but do not force your views on others. Tesla's mission is to bring sustainable transport to the masses, and restricting their choices would only make the car less appealing.
2. Other performance luxury car owners already trash the Tesla for its not very opulent interior that lacks some luxury inserts and features that other cars have. Removing the leather option will reinforce this image and will probably significantly slow cannibalization of other ICE cars as buyers (especially in the premium markets and definitely in China) would opt for more opulent interiors. This is against Tesla's mission of achieving sustainable transport because it will prevent the necessary cannibalization of ICE products.
3. Many investors and consumers view Tesla as a niche producer for rich environmentalists and performance luxury car fans. Removing the leather option would encourage this view of Tesla as a niche producer, which directly goes against Tesla's goal of sustainable transport on a mass scale.
4. The leather industry is a byproduct of the beef industry, and Tesla is a VERY insignificant consumer of leather products in the market. It is absolutely silly to propose that Tesla's discontinuation of usage of leather products in its cars would offset any emissions from the beef (and the corn industry that feeds it) industry especially since any effect on livestock emissions, however tiny, would be immediately offset by people who opt to chose ICE cars rather than Tesla's cars because they lack leather.
5. The claim that livestock contributes more greenhouse gas (GHG) emissions than transport is erroneous.
According to the EPA, agriculture made up 9% of greenhouse gas (GHG) emissions in the US, and transport made up 27%. Also, not all 9% of the GHG emissions come from livestock, some comes from other agricultural activities.
Also according to the EPA, 14% of global GHG emissions come from agriculture (not all of that is from livestock), and 13% from transport.
6. The cherry picked reviews of other cars with non animal sourced interiors is incredibly misleading, as it talks about the Mercedes C-Class and E-Class which are entry level and mid level cars, while Tesla's Model S and upcoming Model X are very high end vehicles, where a lack of leather is not nearly as acceptable nor as common-place as in entry and mid level cars.
7. The alternatives to leather are also not very environmentally friendly, as most fake leathers contain plastic (which uses petroleum products) or PVC.
8. The forced use of completely non-animal leather products can potentially create further production constraints and can cause production to slow, which is also against Tesla's mission of bringing sustainable transport to the masses as soon as possible.
9. Its a slippery slope. How far do you go with the idea of minimizing GHG emissions and environmental impact? Should Tesla avoid production of such GHG intensive 2 ton metal boxes and instead opt to make bikes?
10. Finding other faux leather products will take time and research money, both resources are scarce and would be better allocated in investing into the company's future.
A more reasonable proposal would not ask for elimination of leather, but rather offering faux leather options and not penalizing customers who chose the cloth interior, but as it is worded, the 3rd proposal is extreme and will not accomplish its own goal of reducing environmental impact, will create more troubles for Tesla, and reinforce images of Tesla as a niche poor interior product. Vote against this proposal even if you support the notion of offering faux leather options (which I do as well), because it is simply to extreme of a measure.