Alot of people assume reservations were made due to high interest in EVs, but I disagree; I feel that people want a Tesla because they are the best cars in the world, the fact that they are Electric is just a bonus! At least that's how I ended up trading in my car for an S nearly 6x more expensive I previously had bought a Subaru Legacy with Eyesight when it debuted here with the 2013 model (similar to Autopilot but without Autosteer, it was the first car under $30k with full adaptive cruise, collision avoidance which was the best rated for preemptive braking, also lane departure warning); at the time I looked at Tesla and although it was cool, it had none of those features so I did not even consider it! Little did I know Elon must have read my mind since he was quietly working on Autopilot. Then late 2014 I heard the new generation of Subaru's Eyesight was coming out and I was very close to trading mine in for the new Subaru until I saw an article about Tesla's Autopilot with Autosteer; My heart started beating faster, breathing heavily at the thought of having the only car in the world that can steer itself! (Next best is Mercedes which can steer only like 10 secs at a time and tested much worse than Tesla) The other benefits of Tesla were great too but not so unique: I could get a cheaper performance/sports car, cheaper electric car, already had a cheaper car with almost every feature of Autopilot except steering, my Subaru was pretty safe too though the Tesla safety is by far better than any other car on every test, and over-the-air updates make it the only car that improves the longer you own t plus the big screen was amazing but the large price stull made me hesitant... the one thing that pushed me (and my Dad got a Tesla too at the same time since we both love Tech) over the edge was Autosteering (and just got a 30% raise at my new job). I traded my Subaru in for $17k for my S85D at almost $100k and never once have regretted my decision! I think what Elon has done is truly remarkable, he didn't just try to make the best EV that environmentally conscious people could stand to live with... he made the best cars in the world that just happen to be EVs and EVERYONE wants to own!