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PowerWall and "The Missing Piece..." Event

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Is the livestream is stuck in a loop? Did this start already? Electrek.co has a long list of annoucements:

Times EST:
11:24 PM
power wall is “beautiful, fits on the wall, garage wall or outside wall of your house. 6 inches thick. 3 feet across and tall. Really easy to fit in garage or your house.”

[11:25 PM] Mark Gurman: Connected to Internet.
Smart micro grids
Ten year guarantee
[11:25 PM] Mark Gurman: “Nothing remotely in these price points”
“Our goal here is to fundamentally change how the world uses energy”
[11:26 PM] Seth Weintraub: Tesla’s selling price to installers is $3500 for 10kWh and $3000 for 7kWh. (Price excludes inverter and installation.) Deliveries begin in late Summer.

[11:27 PM] Mark Gurman: Musk says great for cold climates when there are power outages and ice storms
Good thermal management system for very cold environments

[11:29 PM] Jon Jivan: Wayyy below suggested price of $13k by some outlets. Nice to see it come in so cheap.
[11:29 PM] Mark Gurman: “Going to be huge in Germany”

[11:31 PM] Mark Gurman: Doesn’t require heavy foundations
“the integration at the system level is the big differentiator”
Ready to scale to a very large scale today

[11:32 PM] Mark Gurman: they’ve been using it for a year in house
[11:33 PM] Mark Gurman: Tesla will continue to open source the patents on all these
[11:34 PM] Mark Gurman: Giga factory designed in the same as a giant car
Fundamentally different way than approaching manufacturing and engineering

[11:39 PM] Mark Gurman: Installable by two people in half hour to an hour
Installation prices up to distributors

[11:42 PM] Mark Gurman: “This would be bigger in terms of pack utilization than the car industry, actually comparable size”
[11:43 PM] Mark Gurman: international, still need to figure out certified installers however

[11:43 PM] Mark Gurman: it’ll scale as fast as we can scale it.
[11:44 PM] Mark Gurman: international next year
Germany and Australia late this year

[11:44 PM] Mark Gurman: China early next year
Musk said “we own tesla energy.com” when asked if they’d change from tesla motors as name
 
the endless loop of bad techno music...
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Come on guys, I want to hit the "confirm order" button for my Model S, I won't do it until we have passed the "and one more thing moment"

I think you're safe.. this isn't a Steve Jobs moment.. and this isn't about cars. I really doubt there's going to be a "oh, one more thing..." moment.

Has Elon ever, really done the "oh, one more thing" thing to make a big announcement? I don't think so. That's Apple's gig, and I don't think Elon would usurp that.
 
Their customer list alone should give enough data for everyone to be forced to kick around new numbers on how much this new business will impact Tesla/TSLA.

And cue laughter over that BS article published today regarding a 4kWh pack from a rival company costing 10k... So much for them undercutting Tesla. Hahahahaha!

Well, a lot of people like paying more to get less, right?