John in LB
Member
You know what's missing? COMMUNICATIONS...So you think that prioritizing customers who spent more and provide higher margins even if they just ordered a month ago, versus someone who has been waiting close to a year is normal practice? I get that they've been doing it for a long time, but that still doesn't make it right. It's not illegal but it's definitely shady and will come back to bite them once competition catches up and people get tired of their little schtick.
They should publish their intent on the order page - even use it as a selling point: We process orders based on value - Want your car sooner, order it with options and you will see the estimated delivery date change accordingly. If they said that upfront - you would not feel gipped.
Another point you do bring up: Their logistics / production planning needs to consider the time gap between new orders and old orders. What I mean is they can't just keep the the low priced orders hanging on forever... If Tesla falls behind, then they need to delay new orders to allow the process to catch up to some degree (let's say no order shall be longer than 9 months - regardless of what option that customer ordered.)
Finally, given Tesla's delivery performance and ongoing inflation uncertainties, they should stop locking the car price with order placement (It will now become just a reservation holder), price should be locked at some point just prior to VIN assignment at the then advertised price - This will stop some of the odd behaviors by both the buyers and the seller (Tesla). PS: I would not like this idea for myself - but I do think it might improve their business practices..
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