I like the idea of a dedicated dial or slider on the dash. If you're going down a long hill you could accelerate by turning the regen to zero, and slow down by dialing in more regen.
Alternately, have it all controlled by the brake pedal - foot off = 0 regen, slight pressure = 5-25% regen (no brake lights), moderate pressure = 25 to 75% regen, with brake lights, and yet more pressure = 100% regen with friction brakes (maybe even flash the brake lights). I suppose I'd be ok if regen control was built into the accelerator pedal, so long as I could tell at which point the car was coasting (zero power from battery, zero regen). I don't want a sudden transition from power to high regen, that sounds like a jerky and unpleasant ride.