...buy-n-hold mentality just doesn’t work well when BUYING options, but sell-n-hold mentality works better when SELLING options.
So its important to understand the nuance here. Relative to time value it is definitely true that buying and holding options is ultimately A Bad Deal; the duration with which their held needs to be contemplated before entering. However it is definitely true that when selling options one is FORCED into a "sell and hold" approach; one MUST wait for the contract to burn off time value. The issue is that there are only a few levers a trader can realistically pull relative to their actions in the market, and by selling an option for the purpose of burning off time value, one is locking themself out of one of those levers.
Again, there's a time and place for everything. What's important here is to make sure folks are objectively and accurately thinking about different positions.
What’s the target SELL point for this buying options? 50% gain? 100%?
At the meta level, going back to the logic that every trade should have an entry price, a target price, and a stop price, which combine into a Reward:Risk ratio, the target exit on a bought contract is simply that target price. FTR I recommend actually using underlying for price analysis of an options position, as trying to analyze the option itself is really difficult. And, similar to the logic of closing out a sold option at 80% (or whatever) of max profit, I find it useful to set an exit price at 80% (or whatever) of the target price. Put another way (And hopefully more simply), if my entry price on a day trade is $700 and my target price is $710 (maybe there's some resistance there or whatever), my actual exit price will be $708 (and maybe my stop price will be $697).
Ok, so that's entry and exits. Then your analysis of the volatility environment will determine what kind of position you open. It could be just a +C, but it could be some kind of spread,
including a credit spread. If volatility is mad high it could even be a naked put. FTR there's varying logic in there on how to also choose strikes, but that's another story. Its pretty basic though--you just want to create a position with favorable aggregation of The Greeks.
Anyway, using the above numbers, if you buy the +C at $700 on the underlying you exit at $708 on the underlying. At $708 you can of course just close the position, but you can also bump up a stop loss to some minimum profit, or you can set a trailing loss in hopes that underlying will keep running up (because you
really think $710 is the number) etc. But however you skin it, that was a perfect trade.
From a more practical perspective, you might be ok with a less than perfect trade. What you might end up doing is once underlying hits $702, you set your stop loss on the contract to be your purchase price--so your worst case for the trade is net zero. Its possible price will drop, stop you out, and then rebound back up to $708, but at least you didn't lose anything on the exercise, and you protected yourself from price dropping to $690. Or maybe once it hits $706 you decide to sell off enough shares to cover your entry price, so any value in the remaining position is 100% profit. Plenty of ways to skin that one too, depending on the trader's risk profile, conviction, etc.
If that all seems complicated, don't worry, its not. It simply comes down to 1) underlying price analysis and 2) options volatility analysis. And, if it wasn't clear, all that logic equally applies to both debit
and credit positions. Or to spell it out even more bluntly, the above ABSOLUTELY APPLIES TO SOLD POSITIONS.