This isn't some big secret. Just go into the software submenu in the settings, press and hold the "Model 3" branding, and enter "SERVICE" when the dialog box pops up. It hasn't been geofenced for a few updates now.
it actually used to be kind of a secret. We encouraged people not to post the direct instructions here as we didnt want to encourage so many people to mess with it and have tesla change the access process. TMC is big enough that absolutely could have happened even though there is no link between TMC and Tesla.
When the service manuals went free on teslas website, the procedure was in there (in tesla published documents) so we stopped doing that (or at least I did).. "that" = encouraging people not to post the exact process or removing posts that did so.