stoebs
Member
Which is why they will be putting X's in stores sooner rather than later. But that has nothing to do with them sticking a pure marketing/show car at Detroit. People will get nothing of value on clearing up the X for them that they couldn't get already by watching the reveal event posted on their website.
The Detroit show is free marketing generation and nothing more. They don't need it so they aren't going.
It's also not 'free'. Exhibiting at those shows isn't cheap.
And you're right; they don't need to conduct marketing in that traditional sense yet. Word of mouth and YouTube videos from new owners taking delivery; test drive events and cars on display in Tesla stores, will be more than enough marketing for them to sell out the 2nd half of 2016 production. They already are paying for assets in place in the form of stores and galleries. I'd rather Tesla utilize those assets while they're still production constrained (and will be for the foreseeable future), rather than incur additional costs to generate demand that they can't yet meet.