I think instead of paying for reservations Tesla should require that buyers purchase options for TSLA shares, something like 15-25 shares. I think they should sell the shares at a discount of about ten percent less than the current price, but not vest the shares until the buyer completed the purchase.
I'm not sure if this will be legal. Customer deposits are liabilities. And the cash Tesla gets will be the same either way. What happens if stock price goes lower, and some customers want a refund? Will they get a smaller refund than their deposit? When a company issues shares, the shareholders understand the risk they are taking.
I'm not a lawyer, but this (and the other idea of auctioning off position in queue) seem like grey areas to me. Any precedence of such things in the auto industry?
I'm not sure about the legality. My idea was that you would be required to take your cash back unless you completed your purchase, to prevent people from signing up, immediately canceling and selling the stock for a profit. They could structure it like an employee benefit. They could have the option to buy the shares at whichever price is lower. either 10-15% less than the price when the buyer made the reservation, or 10-15% less than the price when the buyer completed the purchase. How much excitement and enthusiasm do you think would be generated if the SP was $250 (minus a 10-15% discount) when the first group of buyers made their and they could sell their shares for $350 to help fund their purchases.
I think the idea auctioning off positions in queue is really a bad idea. I think it would seem greedy. I also think it would upset a lot of people.
Of course, each new battery chemistry will have to be evaluated by itself. The battery chemistry in the original Volt are distinctly different than the ones going into the Bolt.
Double standard! How many times has Tesla changed their battery chemistry? I think the Volt is on their 3rd revision (any problems?).
Forbes Welcome
Tesla's recent change:
The energy density improvement is possible without the need to increase the physical size of the battery pack. That’s because the lithium-ion battery cells now uses silicon for part of its anode, Musk said. Lithium-ion battery cells typically use graphite for anode. Lots of research has looked into the benefit of using silicon for the anode because silicon can hold a lot more lithium ions. But it also can expand so much that it fractures and becomes unstable.
Both GM (LG announced their new chemistry in 2014 and GM has been testing them for at least two years) and Tesla rigorously test new chemistries before introducing them.
Design News - News - LG Chem Aims for Affordable, Long-Range Battery by 2017
7/28/2014
Battery maker LG Chem Power Inc. plans to offer a new cell chemistry that could serve as the foundation for an affordable electric car with a 200-mile driving range by 2017.
Further, the original Volt had a very large set-aside of unused capacity that they cannot afford to do in the Bolt if they want to get over 200 miles of EPA range.
Yes, very large (extremely conservative) set-aside (about a 25%).
How do you know that they cannot afford to do that with the Bolt? Some very rough calculations:
GM announced Cell costs at $!45 per kWh. Let's assume a pack cost of $200 per kWh. The 1st gen Volts had a capacity of (before the set-aside) of 16 kWh, with a range of roughly 40 miles. So four Volt sized (capacity) packs would cost about $13k and drive a Volt 160 miles. Make the Bolt 25% smaller and lighter and bingo.
Also, the details are sketchy on the thermal management system used in the Bolt which can have a significant impact on battery life. We will see.
My impression when I read about GM's Volt pack development was that they were almost paranoid (extremely conservative) about battery life. The range will probably be marginal, but there are zero reasons to doubt the Bolt packs cycle life. In fact if concerns about pack life are driving your decision I think a Bolt will probably be a better choice than an M3.