I absolutely think Tesla will deliver a record number of vehicles in Q3. My model says 21,125 which beats the previous record of 17,400 in Q4 2015.
Based on Elon's email, I am concerned that he believes Q4 and future quarters will be weak or flat -- until the M3 ships in large quantities. His email says it was Tesla's last chance to show profitability. As a reader, this suggests to me that he thinks expenses will continue to grow ahead of revenue growth. Which makes a lot of sense since Tesla needs to ramp it's operating expenses in advance of the M3. To support 10x the number of vehicles being delivered per year, Tesla needs to invest an enormous amount of dollars into new service centers, more sales, more superchargers, and yes more admin. It also needs to ramp its spending on development to get the M3 to reality. Some of these costs can be capitalized, but many cannot. Thus I agree with Elon this is probably the last quarter Tesla could possibly show a non-GAAP profit, until M3 is shipping in large quantities which may not occur until sometime in mid-2018 (not talking about the first few deliveries to friends & founders).
What worries me more is: What if Elon believes Q3 DELIVERIES will actually be the high for the year? Is he concerned that Q4 deliveries will be LOWER than Q3? If so I'm worried. As someone rooting for the success of Tesla, I cannot understand why deliveries would be flattening or declining if the future is so bright. Hopefully I am just worried about nothing, but his email sounds like the words of a man that wants to sell billions on stock on good news (presumably Q3) before the bad news arrives (Q4).
Please help me see the bright side of this email. Previously I thought Q3 would be 20K and Q4 25K. Now I think Q3 is a little better (21K) but Q4 as low as 20K.
Totally separately, has anyone been following the Google sheets data? Q3 Model S deliveries look good. But mix looks to have shifted substantially to 60/60D. Doesn't this suggest that average pricing will be way down?