I sleep alright about it as there isn’t anything I can really do and I just don’t care if they’re interested in my boring life.
Very much this. I've never really understood the mindset of those who object so vehemently to the collection of data by services they use. If you're not doing anything nefarious, why does it matter if you're "tracked" mostly anonymously. No human is looking at your data or cares what you are doing unless you've done something illegal.
If this type of data wasn't collected there would be no services such as live traffic on navigation systems (to move slightly back to topic) and countless other things people rely on to give them general information.
I'd rather see targeted ads for things I've browsed for or interacted with in the past than completely random irrelevant things. There's no getting away from advertising in most cases, why not let it be at least somewhat relevant?