I'm with others on this thread, my current (AP1, facelift) Model S is 3 years old in May, and I think it's due a refresh internally, and some tweaks outside. If they wait for Audi & co to get to market, they've waited too long, Tesla's biggest advantage they have is being the first-mover (including the Supercharger network).
Just before Xmas I was so close to trading my P90D for a P3D, and I think that's the issue Tesla has with existing owners, the lines between the premium 3's and Model S are too blurred. Outside of the Tesla ecosystem, the new target market for Model S/X are people coming from Audi A7, BMW 5 etc etc, and they have a certain expectation of interior build quality and features. I'm not suggesting for a second that they add a bunch of buttons, but there's clearly a lack of a 'premium' aesthetic inside the S/X.
In my view, Tesla did almost everything right with the S in 2012; the engineering is rock solid, the UI is/was revolutionary and setting the pace for other brands. They had to get the engineering right to survive, it's the foundation, and can't be easily fixed down the road. But the interior was built with fairly basic parts, because Tesla had no clout at the time to get the good stuff. It's time for them to go back and fix that, and provide a clearer separation between Model lines, and better comparisons to the other premium brands.
Just before Xmas I was so close to trading my P90D for a P3D, and I think that's the issue Tesla has with existing owners, the lines between the premium 3's and Model S are too blurred. Outside of the Tesla ecosystem, the new target market for Model S/X are people coming from Audi A7, BMW 5 etc etc, and they have a certain expectation of interior build quality and features. I'm not suggesting for a second that they add a bunch of buttons, but there's clearly a lack of a 'premium' aesthetic inside the S/X.
In my view, Tesla did almost everything right with the S in 2012; the engineering is rock solid, the UI is/was revolutionary and setting the pace for other brands. They had to get the engineering right to survive, it's the foundation, and can't be easily fixed down the road. But the interior was built with fairly basic parts, because Tesla had no clout at the time to get the good stuff. It's time for them to go back and fix that, and provide a clearer separation between Model lines, and better comparisons to the other premium brands.