The people I know that avoid Apple like the plague, avoid it because of the way Apple tries to embed themselves in their lives for the purpose of extracting as much of their money as possible. Tesla has a different business model and that is to provide as much value to customers lives for as little money as possible.
The other side of this coin is that Apple's devices all work together much more seamlessly than competitors. This is a major part of their success. Every person I've known to switch from Android to Apple realizes this after the switch.
And yes, many times their devices are more expensive than competing devices, but you do
buy something with that expense: a polished experience, an emphasis on privacy, and excellent local service and support, amongst other things. I know if I have a problem with my Apple device I have multiple local locations I can take it to receive service. No dealing with mailing in my device if I don't want to.
Can you imagine Apple providing regular updates that add new functionality to products that are 8 years old without charging a single cent?
Not unless we have entered an alternate reality!
Absolutely I can. Their devices receive free feature and security updates longer than any other competitors and given that a car has a longer lifespan I can see them going 8+ years as Tesla does now.
In my view one of the similarities Apple shares with Tesla in that people still believe FUD related to Apple that is almost completely disconnected to the reality of their products and services. Another similarity is that, as a person that tracks both areas (EVs and mobile phones/consumer electronics) heavily, I recommend both Tesla and Apple if anyone has to ask. They are both leaders in their markets for very good and deserving reasons and both are recommended by me without a second thought to competitors.
Both Tesla and Apple have legitimate issues, but be wary that just as FUD spreads about Tesla, the same is also true for Apple.
All that being said: I believe the Apple Car rumors are simply FUD meant to counterbalance the S&P 500 inclusion event. For an Apple Car, I'll believe it when I see it from Apple directly.