I just followed some links to see cost of TV advertising campaigns. YIKES. I think I may have changed my mind.
Looks like a good time for another Project Loveday
Tesla’s ‘Project Loveday’
Might be nice if it was started and run without Tesla needing to directly get involved.
Personally, I’m thinking something along the lines of “we’re here already” highlighting what the two week period we are within is doing to demonstrate how clear a winner a well done EV like Tesla is today for such a large portion of new car buyers (and dispelling several outdated concerns).
So many Tesla YouTubers (so many having been rewarded with new Roadsters coming their way), maybe they could help get this off the ground.