My understanding is Tesla was forced to close all stores (not that Tesla prefer to do it) because Elon kept his promise to release a very desirable but loss-making 35k Model 3 to help the mission.
But after the 35k Model 3 release, it turns out most buyers go for higher ASP variants such as SR Plus and likely also high take rate of Autopilot, so the actual ASPs are much higher than originally expected. With this turn of events, Tesla figured they only have to close half of the stores and raise price 3% on higher price variants to stay profitable.
So it's not a reverse of strategy because close all stores was never the desired strategy. I remember Elon emphasize on the call that they were forced to take this path and there's no other way (as they think in worse case scenario most buyers may go for the bare 35k Model 3).
Edit: add raise price 3% on higher price variants, left out unintentionally.
But after the 35k Model 3 release, it turns out most buyers go for higher ASP variants such as SR Plus and likely also high take rate of Autopilot, so the actual ASPs are much higher than originally expected. With this turn of events, Tesla figured they only have to close half of the stores and raise price 3% on higher price variants to stay profitable.
So it's not a reverse of strategy because close all stores was never the desired strategy. I remember Elon emphasize on the call that they were forced to take this path and there's no other way (as they think in worse case scenario most buyers may go for the bare 35k Model 3).
Edit: add raise price 3% on higher price variants, left out unintentionally.
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