All of the related FUD is actually free advertising for innovations being developed by Tesla.
Curt is right here, clickbait journalism works, but it is part of the process of educating the public., It also helps motivate Tesla staff and keep everyone proactive on product improvement, audit trails, quality and safety.
There are 3 possible paths to convert an initial skeptic:-
- They progressively learn more about Tesla and AP and change their thinking.
- The FUD sparks a chance conversation with a Tesla owner, and as a result they question their thinking.
- The conclude EVs and Autonomy are inevitable, the cheapest options are the American made Tesla, or some CHinese brand they have never heard of.
IMO when you zoom out on the big picture FUD isn't effective, In particular it will not stop Tesla improving their products, or succeeding with the mission.
We are in a progressing from more FUD to less FUD, and more effective FUD to less effective FUD.
The rate of that progression is determined only by the rate at which success in the mission is achieved.
When the mission is successful, we have a number of positive outcomes which diminish FUD:-
- Vanquished enemies reman critics, but are less relevant,
- Tesla brand image changes from new and expensive, to routine and good value for money,
- More people have met happy Tesla owners, experienced a ride in a Tesla, or become better informed.
- EVs and Autonomy become the only option.
- There is a generational shift with younger owners preferring Tesla, ignoring mainstream media, and growing up with Tesla as an aspirational brand,
- Action on Climate Change and the mission, is perceived positively by the public,
I'll list the vanquished enemies in the order I seem them being defeated:-
- Shorts
- Coal
- Oil
- ICE carmakers (can convert to EVs)
- Car dealerships
- Non-autonomous ride hailing
- Gas
Mostly defeated enemies just end up as angry old men with a lot less money, with fewer people listening to them.
When we get to this stage, clickbait journalism remains nothing more than free advertising, or light amusement.
Everyone remembers the fulltime score, not the halftime lead.