...Twitter is all about communications. It's something Elon doesn't really care about at the human level. Everything he talks about fixing is technical stuff....
This baseless claim has been posted before by someone else. Here is what I wrote before:
It's important for Tesla investors to understand that this is incorrect. SpaceX and Tesla have achieved unprecedented feats because of the corporate culture that Elon built at those corporations. Such culture-building is social engineering, also known as leadership.
Elon explained many of the principles of his social engineering in this interview: