I, sometimes, worry about Model 3 global demand for a few reasons:
- sedans are getting less popular, even in Europe
- the mainstream media, including car review websites and magazines, keep spreading FUD about the company and its product: "their cars burn, they even explode now", "bankruptcy any time soon", "the CEO lie all day, will he end up in jail?". Most of the good things they say come very late and with far less exposure that the FUD (cf. marketshares taken by Tesla from Mercedes/BMW...). Most car buyers still don't know that Tesla doesn't advertise and expect the media to say the truth about good cars/deals, so they sipl
- early adopters who like Tesla should (almost) all have considered or bought one by now
- not many young people have $40K to spend on cars, especially when Uber-like service are getting popular and when robotaxis are said to come in the next 2 years
Tesla is probably crossing the chasm with no support from the media (if not opposition/contempt) and some indirect anti-selling messages from Tesla's management (Elon says, between the lines, that the future of transportation is less about privately-owned cars and more about fleets operate by Tesla and available for a few cents per ride; they also decided to introduce FSD to investors instead to customers, which is quite telling). Personally, I'm long enough TSLA that I can buy a new Model 3 Performance today, but I won't simply because I'm convinced that they roam over my city in a few years.
So I'm worried a little bit, and I expect Tesla to
In the meantime, I keep looking at Google search trend for the Model 3 in California (early adopters market), the US (main market) and worldwide (late market).
- stop focusing on sedans when (re)designing their platforms. They should have started with the Y, not the 3 IMO.
- design vehicles primarily for ride-sharing (I hope the Tesla Truck was early thought as a way to serve the pickup market but also minivans)
- find a way to incentivize non-owners to support the company. Few people can afford to buy shares and that does not even help the company to develop the business, as most of the money goes to speculators who don't care about the mission. In the long term, Tesla would really benefit from being funded by individuals who are ready to risk $ in order to support be part of the mission and to get early access in the Tesla Network, instead of big banks / investors (who prefer Uber/Google b/c these tech companies don't want do manufacturing). Why buy a FSD car if I already know that I won't use it personally and ride Tesla-owned cars in the near future? Tesla can surely get my direct support without forcing me to buy a car I won't need. I'd much prefer buying credits for ride-sharing than by a car! It may be to early to think about this but being in the situation now, I guess this will become a problem a some point.
The trend is not really good (but is it reliable?), as interest is decreasing in California and the US. In Germany too! So did we overestimate the demand for mid luxury sedans (cf. my first worry listed above). Perhaps people already know about the car and don't need to research it anymore? I doubt that given the few positive articles in the media and all the FUD.
I did find some positive trends (like interest for "Model 3 price", which goes up worldwide exponentially and should soon reach the level of April 2016, when the car was making headlines everywhere).
What non-anecdotal data source do you trust to estimate the demand for Tesla cars (at least until the company can make and deploy its own multi-million FSD fleet)?
I don't trust the mainstream media, because most Tesla mentions are about Musk-the-guy-who-tweets-jokes-and-lies, the overavalued stock price that must crash someday, cars that burn and expode... Social media are full of whores who either hype Tesla (for karma points, referalls, TSLA ultra-bullish-thesis, or just devotion to "Elon-we-love-You") or trash the company/stock (for the bear case, to try to save the dying-fossil-industry, or just hatred to Musk-the-Silicon-Valley-Guru). And I can't find analytics (like Google Trends) for Twitter/Facebook/Youtube so all the data points end up being not reliable. Talking to people I know does not really help because very few know anything about EV/Tesla, and they haven't changed their position for the past 5 years despite Tesla makings half a million cars).
Any suggestion?
Before I had my Model 3 I felt pretty much the same. Have had it for two months and am blown away, both by the car (even better than I expected) and by the responses of people around me.
Just yesterday, I was charging and young guy asked me if this was a Model 3 and was really hyped just that I let him sit in the car. People I gave test rides to and who had not been exposed to Tesla before called it a quantum leap as compared to cars they knew (towards others, not just me), one friend asked, "Why are not more people driving this car?" (all seriously/naively). People want their picture taken with them in the car. They start figuring how they could fit it into their live when their old car is done. Yesterday I gave a test ride to a good friend who is an architect and really liked the design. Wanted to show it to his dad right away who is really into cars and he was all amazed, too.
I know this is all anecdotal - but I tend to be a tech early adopter and have never had anything trigger a response like that. I do a lot of road cycling and was one of the first to have a Garmin GPS bike computer. People laughed at me in the beginning, nothing like with the Model 3. Still, a couple of years later *everyone* had one.
I think we shouldn judge demand on a short term basis. If Teslas sold will ever go down year over year, that´s when I`d start thinking.