Further to this, I think it's useful to look in a bit more detail at what this tells us about demand.
The 50k net orders so far in Q2 maps to a current quarterly net order rate of c.90k. There are some factors holding this back and some factors possibly artificially boosting it relative to a pure run rate demand level.
Factors acting against the current 90k order rate.
- US SR+ launch in Q1 will have pulled orders into Q1 and created a backlog.
- Still adverse seasonality in 1H.
- Orders normally skewed to final month due to end of Q sales push/discounts.
- Many China customers will be waiting for the significantly cheaper GF3 Model 3s.
- Some S/X customers will be waiting for a further refresh as has been heavily rumoured.
- Relentless FUD
- No marketing.
- Still no Model 3 launch or direct S/X sales in many countries in the world.
- Some lingering demand pull forward impact from the tax credit changes in US and Holland at the end of 2018.
- No GF3 production which will dramatically reduce end consumer prices in China and dramatically increase the addressable market.
- No Model Y yet available! The Tesla product with the largest addressable market.
- No Pickup. No Semi.
- $200k+ lifetime financial, health and environmental subsidies for every ICE car sold.
Factors boosting the current 90k order rate.
- SR+ was launched in Europe and Asia during Q2, as well as leasing in US, which will have released some pent up demand/reservation conversions into orders.
- Some demand pull forward benefit in the US due to a smaller tax credit step down at the end of Q2.
- Some demand pull forward benefit in China due to fears of rising tariffs.
- Some pent up demand for Raven S/X cars.
On the whole, I think there are far more short term factors holding back the current 3/S/X order rate than those currently boosting it.
It looks to me like Tesla will again be supply constrained on all models in Q2, however demand and supply are tracking close to each other at current pricing and ideally Tesla would have more of an imbalance and more pricing power.