I'm feeling pretty good about Tesla right now. I ended up buying a bit more at 230 today.
My average buy in price is about 280, but I plan on leaving it in Tesla at least 5-10 years, but probably more depending on how they are going. I thought I would just write down my high level thoughts on why I'm feeling so optimistic about Tesla now:
1) First mover advantage: on all the tech related to EVs. And not just by 3 years like I hear a lot of people saying, because this implies that competitors actually have the ability to catch up 3 years later. In 30 years from now when all cars are electric, I expect almost none of the ICE companies to have survived. It will be new players without the ICE baggage who are Tesla's competitors... or some traditional auto where someone like Steve Jobs comes in and transforms it from the edge of bankruptcy to something totally different.
2) Culture of innovation: electric motors, unicast body, wiring harness, dry electrode batteries, battery management, OTA software, FSD tech, unified cooling system, etc. Tesla has made so much progress in such a short time. And even more importantly, it's interesting to track all their mistakes and how they rapidly pivot away from them - like with HD maps or the body of the model 3. A lot of companies find it hard to admit their mistakes because of the politics. If they can keep up this pace of innovation they will continue to pull away from other companies, and I expect so long as Elon is in control they will continue to innovate.
3) Fiscally frugal: they have been trimming the fat for a few years now. I have worked in many large corporations and they are full of waste which eats them away from the inside. Contractors getting overpaid, inefficiencies which add up, employees taking the piss, middle management sending emails and organising meetings where they sit around listening to themselves talk, without having any technical knowledge.
4) Hiring talent: This is one of the most important aspects of whether a company is successful or not. Tesla is hard to get into, and everyone wants to work there, so they can choose from the best. And they are very involved with recruiting and promoting engineering, going directly to universities. Google used to be like this - not so much any more. Facebook is desperate for good people now days - contacting me every year even though I always say no. When it comes to technology/software 1 good engineer/programmer can be worth a 1000 times their salary to a company. But even more importantly bad engineers and programmers will drag a company down with them. I have seen it in so many places. I like how brutal Elon is with his expectations of employees and readiness to fire incompetence.... very Steve Jobs.
5) FSD: Obviously a game changer which is not factored into the stock price currently. Even on a timeframe of 10 years - it will align with my investment timeframe, although I expect to see lumpy incremental progress every release, often with large jumps long before 10 years. My timeframe for FSD is Elon + 3(±2) years, or about 4 years with a few years uncertainty either side. I have followed the science of FSD, and it's clear to me Tesla will win that race. It's not as important when they do it, so much that they are the first to do it. The lack on understanding most people have about the FSD race really represents a golden investment opportunity.
6) Green New Deal: There is a massive green movement underway. The climate deniers are dying off. The new generations are environmentally aware. Over the next decade, we can expect a massive push for electrification, supported by governments who have agreed to climate targets... it's already started and it is picking up momentum. Driven by climate change and the fear of what will come, Tesla is perfectly poised to benefit from a period of exponential growth in EVs, solar and storage. A lot of companies are successful because of the timing of technological advances (Microsoft/Apple come to mind). Elon has had impeccable timing on all his companies, and it feels like his timing with Tesla and the green movement is going to be great too.
7) China: China is a bigger auto market than the US. They are the number 1 economy adjusted for PPP. They have a faster electric uptake. China has a wealthy growing middle class. The Chinese government are letting Tesla ramp up at maximum speed. Chinese cars will be much cheaper to produce and will have higher margins. Given all this, I think Tesla is sandbagging on how important the Chinese market is. I expect Chinese profits to eclipse US profits within 10 years.
8) Elon: Bezos might be richer, but he had a head start, in easier industries. Jobs is a close comparison, but Elon is way more technical and impressive in my view. Other tech titans like Zuckerberg/Page/Brin mostly just rested on their laurels, with limited ambition. Elon's ambition is clearly out in front, as is his track record for bringing about very difficult tasks. While he is leading Tesla, the company is clearly going to make mostly correct choices.
9) SpaceX association: SpaceX will have their Starship flying to the moon and Mars within my investment timeframe of 10 years. The amount of hype from this is going to propel the Tesla stock price. Not to mention, make more people want to own a Tesla or work for Tesla.
10) Shorts/FUD: The stock price is artificially low because of the shorts/FUD/stock manipulation. As soon as Tesla starts showing profit consistently, there is a large upside of shorts leaving and the stock will not be manipulated as easily. The short interest will be on par with other large tech companies like Amazon. Buying under 250 is going to seem like a dream investment in a few years.
There are probably more reasons to be excited about Tesla, but I'll stop here. These 10 points for me show how Tesla has created a perfect set of conditions for success.