I was thinking about this earlier. The trouble with building an EV is that there are so many competencies required.Sony is not going to building an EV. You are greatly underestimating what Tesla has accomplished in only 12 years. Any expertise Sony has is far, far, removed from what it takes to debut a successful EV.
Apple is not going to either.
Core competencies for making EVs:
* Batteries
* Drive trains
* At scale auto manufacturing (supply chain management/logistics/robotics) This is quite different to the precision manufacturing of making phones.
* Software (UX&UI/big data/FSD/AI/OTA infrastructure)
* Chip design (for FSD - not technically necessary for EVs now but will be in a few years)
Then there are the soft requirements:
* Talent acquisition
* Brand development/trust in the EV space
And there are financial barriers:
* R&D costs
* At scale manufacturing capital costs
* Charging network costs
And there are advantages to being first and biggest in the EV space:
* Talent acquisition (people want to work for Tesla much more than Sony)
* Tech acquisition (eg new battery tech)
* Economies of scale
* First mover advantage
- cost reduction realisation from more mature tech - pricing advantage
- first to market advantages such as creating a monopoly by more mature tech
Tesla basically has gone through the gauntlet already. All other companies are missing (often many) components of EV tech that I listed above. This applies to traditional auto, Apple, Dyson, Sony, Rivian... literally everyone not Tesla.
And the difficult thing for all these other companies is that the first mover advantage is huge. Tesla is so far ahead already that other companies' products look terrible in comparison, from a tech as well as from a pricing perspective.
This is a feedback loop where Tesla only accelerates away from the competition. A bigger market share equates to...
- more data for FSD
- better charging network
- penetration into more difficult markets
- better brand/tech awareness
- better ability to attract tech/talent
- cheaper prices through scale
...thus the feedback loop continues.
The only time the competition can catch up is when the tech levels off in 10 years from now, and most of the components of EVs have been commoditised, such as batteries/drive trains/FSD/etc. The next 5-10 years are going to be the golden years for Tesla where no-one can even come close to them. 500 might seem rich now, but wait 10 years and see what you think of 500 then... you will kick yourself for not selling everything you have to put into Tesla at 500.
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