While true, I would venture the ASP for the S and the X is closer to $100K. In that territory, buying experience carries more weight than it does down at $35K when expectations are minimal. It seems like Tesla could end up ceding the high end to the traditional manufacturers (MB, BMW, Audi, Porsche, etc) with this move. That is not a horrible thing if that is, in fact, the plan and would still be in alignment with the company mission statement.
To me, this is dangerous and arrogant thinking for a company. "Those buyers" still represent the vast majority of buying transactions happening. Early adopter buyers and early/later majority buyers are two different critters and it would be a mistake to assume what works for the former group will work for the later as they have different criterion and value different things. For example, Elon pointing out the speed of the buying transaction. So, a frictionless buying experience is great when I am ordering a pizza but maybe not not what I am looking for hen plopping down $35K.