Question: if you wanted to reduce product prices while maintaining profitability, how would YOU do it?
Gross margins are about part costs, labour costs, and depreciation costs relative to the purchase price. Depreciation costs are a function of throughput. Throughput is at a record high. Part costs have been going down. But for some reason you don't want them reducing labour too, despite being clearly able to maintain high throughput without it?
Profitability is about gross margins times volume, minus unrelated costs like SG&A. You apparently don't want them reducing SG&A? Despite the fact that they can clearly move inventory
with the vast majority of their market being unable to buy most vehicles? They should maintain high SG&A (something that last year
shorts were complaining about how high it was) rather than just moving into more (still waiting) markets and putting up more variants into only-partially-open markets... why?
(
Among other demand levers, I should add)
Seriously, what would
your recommended strategy be to move into higher-volume/lower-cost price brackets if you don't want them cutting costs and decreasing overhead?
Seriously, get out of here with your "no demand" nonsense. Do you realize that you're talking with someone who's been waiting and waiting (and will be waiting for months more) just to be given an opportunity to buy
ANY variant? Have you
seen the volume that Norway is moving (in Norway, you can watch the stats in realtime)
just from the two most expensive, high-margin variants?
#DemandProblemMyArse
(Oh, and you're also talking to someone who's been waiting for months for their Ford pickup to be fixed because they keep doing this "wait for parts, start to fix it, find something else wrong, wait again" cycle, so don't give me this "Tesla is the only company that repairs can take a long time on" BS. That reminds me, I really should stop by the garage and pester them...)
First, you're "assuming" they're maintaining profitability... You may be right, you may be wrong, but you're just assuming at this point...
And as the ASP gets lower and lower, that seems like a bigger and bigger assumption...
Secondly, my point wasn't that a company (any company) shouldn't always be trying to reduce costs, as we both know they should...
I just don't think that for a company that has a stock price that's based upon it's anticipated exponential growth, Tesla seems to be doing it backwards... Laying off staff, closing sales locations, etc...
For many, particularly for people that compare cars before buying, test drives still seem important...
Reducing those opportunities......seems non-good....
Third, I'm not claiming that ONLY Tesla can be slow in parts and servicing of their cars, just that is IS happening at Tesla, as can be seen by any number of postings here on TMC and Twitter, and that is just one more clue as to the overall situation, and has been for quite a while...
More to your point, I can kinda see how Ford parts could be slower to arrive in Iceland than in the States, but I have no doubt that parts ARE available for your Ford truck... It seems a bit stranger though, that parts for CA built Tesla's, can't even be found in CA sometimes, much less any other state... Seems like that would be pretty easy... And yet it's still an issue for many....
As well, if you need service, and your Advisor says, "I can find an opening for you in May", and it's March, that seems a problem too, no?? Hope it's not important....
And last, not even sure how "get out of here with your no demand nonsense" comes from "I don't have a car, so that proves my demand theory"...
There's PLENTY of new Tesla's for sale here in the States.... Take your pick... They'll make you a deal too.... Seriously...
I even wonder if someone who walked into a European dealership today, with a fist full of Euros, if the dealership could find a car for them for delivery in a few days or so... Would be good to know either way, right?
Regardless, when the time comes and people ask, "I had no clue that could happen....where were the signs??", the signs are all there...
Whether a person chooses to read them or not, that's another matter.... And that was the point of my note to Winston...
Trade safe...