They might do the bundling, but cutting price should not be the first consideration. By far they should figure out a way to bring awareness. The Model 3 is an incredible car at attractive price. Most people are not aware of the benefits and they keep buying gasoline cars.
It takes time for people to trust new tech. Reliability and safety is what the mainstream public cares about. Tesla is still too young to talk about reliability and safety wise they are ahead, but offset by the over sensationalized fires.
My friend just asked me the other day if I saw the China fire and asked why I'm not scared that my model 3 will burn my house down. Had to tell him ICE randomly catches on fire all the time, in fact Hyundai had a massive recall due to this issue. He was like "then how come we never hear about it?"..