For $60k? I also think it's going to be challenging, but....
the thing is that the starting price is $43,895 - $7,500 (US credits) = $36,395 (for the select model). Obviously that comes with a bit lower range (230 vs 250mi) than the model 3, but it's a bit cheaper and significantly roomier.
Also if you pre-order the Mach-e Premium with extended battery, that sets you back $55,600 - $7,500 = $48,100. That's exactly in line with the Model Y long range model (in price and range). You can also order this without the extended battery and have a CUV for $43,100.
It's hard not to say that at least in range and pricing it's been positioned to be a direct competitor to the model Y and in some cases the model 3.
Production of the Mach-e First / Premium editions will start late 2020, just like the Model Y. Only the select edition and more sportier versions will be pushed out to 2021.