NBC - shortly after market close: Can Ford's F-150 Lightning electric truck persuade the heartland to go all-electric?
Excerpts:
However, it is likely to take time for "heartland" motorists to embrace electrification, said Kristin Dziczek, lead analyst with the Center for Automotive Research.
Tim Esterdahl, a longtime pickup owner in Nebraska, said the technology "isn't quite there yet."
"My problem with a truck like Lightning is the trade-off you have to make in rural areas where there's no real infrastructure," said Esterdahl, who frequently posts about trucks on YouTube. The more weight loaded into the bed or the bigger the trailer you're towing, the more the range drops...
Ford's Lightning is the third battery pickup revealed so far, following the Tesla Cybertruck and the GMC Hummer — with as many as eight more to follow.
Prices are starting to dip. One reason for the Lightning's initial success is that it will start at $39,974 — just $16 less than Tesla's Model Y SUV...
Not everyone is convinced. Honda and Toyota expect that there could be more demand for hybrids well into the future. Neither has launched a long-range electric vehicle in the U.S.; Toyota will unveil its first next week in an event at its headquarters near Dallas.
In a few parts of the country, notably California, EV sales are already pushing toward double-digit numbers. But the surge is barely visible in other parts of the country.
Excerpts:
However, it is likely to take time for "heartland" motorists to embrace electrification, said Kristin Dziczek, lead analyst with the Center for Automotive Research.
Tim Esterdahl, a longtime pickup owner in Nebraska, said the technology "isn't quite there yet."
"My problem with a truck like Lightning is the trade-off you have to make in rural areas where there's no real infrastructure," said Esterdahl, who frequently posts about trucks on YouTube. The more weight loaded into the bed or the bigger the trailer you're towing, the more the range drops...
Ford's Lightning is the third battery pickup revealed so far, following the Tesla Cybertruck and the GMC Hummer — with as many as eight more to follow.
Prices are starting to dip. One reason for the Lightning's initial success is that it will start at $39,974 — just $16 less than Tesla's Model Y SUV...
Not everyone is convinced. Honda and Toyota expect that there could be more demand for hybrids well into the future. Neither has launched a long-range electric vehicle in the U.S.; Toyota will unveil its first next week in an event at its headquarters near Dallas.
In a few parts of the country, notably California, EV sales are already pushing toward double-digit numbers. But the surge is barely visible in other parts of the country.
