Because consumers do care, at least a subset does.
For example, in Samsung's yearly Galaxy phone launches, they use their in-house Exynos chips for the Asian and European markets. The US market exclusively uses Qualcomm Snapdragon chips which to date have performed better. There are people who prefer to get a Snapdragon device shipped... Samsung knows this and they've offered free buds/extra storage capacity in the other markets to keep pricing same.
Again, all of my pipedreams are based on the assumption that Elon/Tesla have sandbagged Kato Road yield and output. Moment of truth in less than 48 hours.
No. YOU care. The average person does not nor could they even tell you the difference between an Exynos and a Snapdragon chip. I don’t know a single thing about Samsung phones and barely know anything about my iPhone. I only care that it works when I turn it on.
Be careful not to assume that your interests, cares, or knowledge of a product is universally the same. It is not.
We, here, are uniquely well-versed in all stuff Tesla/Elon. I have friends with Teslas that don’t even know their car has a fart mode, let alone most of the other useful technology in it. I have friends who don’t even know their car has a slew of games. The people with young kids/gamers in the family know but most everyone else has no clue - even as owners of the vehicle.
A vast majority of consumers know only that which they see/hear in an ad, what friends/family/acquaintances/coworkers/strangers have told them or that they’ve discovered in some other passive way.
Some consumers will educate themselves about competing products when they need to buy and particularly if they consider the purchase expensive or important in some way. But still others will buy on whimsy, if it strikes their fancy or their best friend said such and such is awesome.
While our knowledge base is growing worldwide, we as a whole are still very limited in our knowledge. I guarantee, even today, the vast majority of Tesla owners and buyers not only don’t know the form factor of the batteries in their cars, they also don’t give a flip. They care that the car works for them and their lifestyle. That it’s safe or that it’s low maintenance or whatever feature is important to them.
In terms of CYBRTRCK, everybody notices the look because it’s front and center and smacks you in the face. It can’t be ignored. It’s why the initial reactions were so vehement. Some people won’t ever be able to get past those looks no matter if it poos gold bullion. They can go buy the Lightening or a Rivian or a Lords - okay, probably not one of those.
Point being, consumers often don’t know what they want or what they need until it’s shown to them and that’s because other things in life are more important to them that what kind of chip is in their cellphone that they’ll drop in the toilet and then replace with newest version the next day. They’ll know what chip is in it only if they’ve been told or they work for a company that makes it or they’re some cellphone geek.