Latest brand survey. Continued weakness.
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Tesla Motors' brand reputation continued to slip over the last year as the antics of polarizing CEO
Elon Musk and other issues tarnished its once-impeccable image, according to new Axios Harris Poll 100 survey results.
Why it matters: Tesla soared to 8th place in 2021's ranking of America's 100 most visible companies by their perceived image, but has since plummeted to 63rd — suggesting Musk and his company flew too high and too fast, like Icarus of Greek myth.
Zoom in: In the 2024 Axios Harris Poll 100, Tesla ranks in the 70s or below on attributes like character, trust and ethics.
- It ranks higher on factors like growth (48th), vision (34th) and products & services (32nd).
- But those rankings are far below its standing just three years ago, when Tesla ranked in the top 10 on all three attributes.
Context: Tesla's reputation has slid behind those of other conventional automakers.
- Honda (7th), Toyota (12th), Subaru (15th), General Motors (40th) and Ford (55th) now all rank higher than Tesla (63rd).
- Only Volkswagen (69th) ranks lower..