Of course they need to maximize profits. But sometimes the way they chase short term profits can alienate potential customers and negatively affect long term prospects.
But it’s a balancing act, and time will tell how successful their strategy proves to be overall.
It is indeed a balancing act.
I'm not disagreeing...just noting another facet to consider: Imagine what the demand would be if Tesla was currently selling a dual motor Cybertruck for $50K, or even $60K. Now bump that demand up even more because the tax credit would also be available to pull that cost down even lower. Now remember that Tesla is still ramping up production, so there's no way they could meet that demand. The wait times would be enormous, and that can also dissuade and displease customers.