Attended the Sunday Social here in San Diego (UTC) today. Similar to earlier report, 60+ attendees, Starbucks coffee & Danish, a number of Tesla folks from the Store, a 5-10 minute thank-you and intro to Summon in the store, but then we adjourned to the 2nd level of the rear parking structure (above where the MS test drive vehicles are), and had perhaps a 20 minute further demonstration of Summon on a MS that was already there, ready-to-go. The Tesla folks were well prepared, helpful, and taking a myriad of questions from owners on subjects from A-Z.
Not a lot of new info for me personally, but there were surprisingly only a handful of us that raised our hand when asked "who has used Summon" at the beginning of the morning. As much as I frequent TMC and try to keep up with what's going on, the event really drove home an important point to me -- there is a large population of Owners than don't keep up with capabilities being enabled like some of us that frequent TMC do, and a lot of those Owners appear to perhaps update their firmware, but I don't think read the release notes or try any new capabilities once they drive away from taking delivery, or unless an Advisor at a Service Center direct them to. I know I talked to 3 different owners about how to use Summon and a number of other things I considered basics anyone who had spent any time looking at options on the 17" would perhaps have some clue about. These sort of Socials may be a way to try and get the word out to those folk. It seems to be an interesting challenge for Tesla! especially as the owner demographic continues to expand.
Interesting to me was that the MX sitting in the showroom alongside a P90D seemed to be the hit. It was jammed before, during and after the event before the store officially opened with MS owners wanting to check it out, sit in the seats and watch those falcon wing doors do their thing. I admit, I was one of them oogling the new ride, since it's the first physical MX I've seen -- but I wasn't into taking a selfie with the MX like several others were. :;