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M3 AWD+
All those other prizes are also cool. I guess the issue I have with offering the X or Roadster is that its obviously set up so that 'normal' people would never attain that and it would only be celebrities/youtubers/media types with significant followings that would have a shot of getting that high....either that or I need to change my social circles because I definitely don't personally know 50 people that can afford a TeslaOriginally, they kept giving out the same "small" prizes every referral program. They asked the top referrers what they wanted and many suggested larger prizes that would take multiple referral programs to attain. I don't think they were expecting roadsters but it was awesome when they did offer that (and the other prizes as well: drive the Boring Machine, go to a SpaceX launch, drive the Tesla Semi, send a time capsule into space, etc.)
Also, the more I think about it if I were a tesla salesperson I would feel a little annoyed about someone claiming they 'deserve' a roadster because they sold so many teslas to their social media/reader fan base.
Setting up a program that 'normal' people can't attain is fundamentally flawed in my opinion. It would have been better to say something like: 'at 10 referrals you get entered into a draw for a roadster/model X/model S with a 1/10 chance of winning'. That way they are giving out a roadster for every 100 referral sales (or whatever ratio makes sense). But more importantly; if someone gets 'only' 10 referrals they actually have a chance at winning something truly awesome