I think pretty clear it's in line with the ultra-minimalism of the rest of the car. Which I don't agree with, but that's another story. In the future they should have more customization such as this, and many other details.
"Don't you look at that car... if you don't know what it is, you don't deserve to know."
I almost want to remove the badges from my X... It's so noticable anyway, and when it gets hot, some of the little pieces of metal (badges, like the 1 and 0's...) get wobbly, being stuck back on to the wrap when it was done last fall...
But seriously, it was probably one more cost-cutting measure, and they may have thought it was distinctive enough on its own.