I am pretty sure, that if I ask the question "is it just me", that everyone will certainly pile on and says "YES!",, but
Is it just me that doesn't think that this latest announcement about the "31K$ Mid Range Model 3" is a good thing.?
As I look at it, we weren't expecting ANY lower cost car for many months, because the demand and delivery of the HIGHER priced cars was strong enough to fill ALL that Tesla could produce. And, why wouldn't you just sell those cars to at least DOMESTIC buyers, when the tax credit is the highest for at least the next couple months? It's same vehicle deliveries - hopefully, MAX production and it's going to be higher revenue and margin overall.
Now, we get the announcement that one can order NOW and GET that new CHEAPER car with the FULL tax credit (and the funky/fuzzy math they use to indicate the price is only 31K ((IN CA mind you and IF you factor in five years or gas savings - I've ALWAYS hated how they present pricing that way))..
Add to that that it is IMHO MOST likely that this is the same battery pack, not just the same size and shape but with the same cells. They have done this before its fine, but the input costs are the SAME. They just turn off access to some capacity. Like they are turning off access to some performance as well. And yet, it's COSTS them the same so the margin on these vehicles will be compressed a bit. Small bit, but every bit counts.
So, again - most likely JUST ME but I see this as a DEMAND problem for now. At least seasonally, if not overall. If they already have to somehow lower market pricing to move vehicles at the production rate they have risen to or the supply they have produced, well then we have a much bigger problem. Not one that can't be fixed, but in the near term - it would be a problem.
Let the flames begin.