I think it would be interesting to know "What was the most money you spent on a vehicle prior to purchasing your Model S?" I've seen forum posts and talked to other folks (like me) that have stated that their MS purchase was 2x-3x more than any previous vehicle they've purchase. I think there is more than just the "luxury" car market segment that the MS fits into. I think the following are some of the main reasons folks purchase this vehicle: Performance (yep, it sure goes fast!) Technology (maybe 5-10 years ahead of any other car on the market) Green (no gas, no fumes, low environmental impact, support of what Tesla is doing, etc.) I think the possible poll options to the question "What was the most money you spent on a vehicle prior to purchasing your Model S?" would be: MS was my first vehicle that I purchased under $10k between $10k - $20k between $20k - $30k between $30k - $40k between $40k - $50k between $50k - $60k between $60k - $70k between $70k - $80k above $80k Unfortunately I don't know how to create a poll in this forum. Anyone interested in creating this or showing me how?