But Tesla is including the hardware in every single car built, right? So you would have Tesla give people three months notice so they could cancel their orders? That might leave Tesla with very few cars to build until Jan 1st while everyone waits for the new free sensors.
Three months notice is hardly the only solution Tesla could have offered, though. What irks, I think, a lot of people who look at this critically is the seeming inability of some to discuss any measures Tesla might have made differently. Like there isn't anything they could have done differently with breser, for example. (Of course perhaps Tesla will still do something to fix it for likes of breser, whose order was pushed forward by Tesla causing him to miss out.)
There are many alternatives between that and shutting down the factory for three months.
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You're looking to the wrong person for a sympathetic ear.
Ain't that the truth.
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That happens with every high-tech item. There are always going to be people who bought at the wrong time. I'm sure they know about it, and there's little that can be done other than never change the product. There are only a few ways to be totally satisfied with any high-tech product:
1. Buy the best you can afford, and then never look at an ad, read a review, or go to a forum until the high-tech item no longer does what you want it to do. As an example, if you bought the original iPhone on day 1, EOL is when the iPhone 4 came out because the original iPhone won't run the newer programs fast enough. The iPhone 4 is EOL at iPhone 6 for the same reason.
2. Dispose of your current high-tech item when something new comes out. (This only works if you are very wealthy, so ti's not practical for many.)
3. Accept that if you can buy it, it's already obsolete, so there will always be something better/faster/cheaper in a couple of weeks, and don't stress over it.
But the fact of the matter is, many other high-tech items do offer some solutions for this problem.
Here are some examples of what manufacturers of high-tech items have done:
- Offer retroactive discounts to those preceding the cut-off date who bought within some trimeframe.
- Returns policies.
- Pricing guarantees for changed prices.
- Delivery of upgraded product/feature for free to older deliveries made within some timeframe.
- Upgrade/swap offers.
There is a reason why this is done - customer satisfaction is important to companies. There is plenty Tesla could innovate in this area and judging by the backlash, perhaps they should have done something like that here. Say, discount non-AutoPilot cars, on request if you file a complaint, for some period to alleviate frustrations within people who are just taking delivery - or heck, give them a voucher for the Tesla accessory store for some amount, maybe offer them a free center console or something. That alone might feel like a great gesture when changes of this magnitude are introduced in the standard equipment and would offset a little of that depreciation the change caused.
This is just one idea. I'm sure the innovative people at Tesla could come up with even more impressive solutions were they to put their minds to it.
I'm not saying this needs to be done every time something changes. But adding self-driving car as standard is pretty big. Listening to disappointed customers and offering something back might be a wise thing in this case.
Disclaimer: I am not affected or concerned by this personally. I am waiting for the Model X and my lot P85 is just a stop-gap (well, I guess it may depreciate a little, but I'm not concerned about that personally). But I have bought a lot of factory cars previously with rolling changes made into them and I know a lot about customer experiences. This was a big change by any measure and probably deserves more attention than most changes.