- My 2017-2020 numbers are based on Tesla's guidance discounted by ~20% for execution risk.
I don't remember management giving specific Model S/X unit guidance for 2019 and 2020. Can you provide source?
Also, management guidances, although less often, can prove conservative. For instance, Gigafactory 1 was originally planned for 500k/year max in 2020, which was adjusted upwards 3x after surprising demand for the Model 3. I think we'll see another upward revision after the final reveal in July.
- I don't expect GF3 to start volume production until 2020, so all 2017-2020 production numbers are pretty much capped by GF1 ramp.
I agree that additional gigafactories will not start volume production until 2020, but why are you assuming only GF3 will enter volume production in 2020? The company is planning to announce locations for "Gigafactories, 3, 4, and possibly 5" later this year (2H17?), which probably means breaking ground on each shortly thereafter in 4Q17/1Q18 at the latest, so some level of volume production by 2H20. Note that I am not assuming any improvement to timeline or cost from experience of having built Gigafactories 1 and 2.
- I don't expect ASPs to drop in the next couple of years. Demand is strong. Tesla will just keep releasing better and better cars at the same prices.
I don't expect ASPs to drop in the next couple of years either, which is why I said "for outer years" meaning 2019 and beyond. I think one of Tesla's strategies will be to generate significant shifts in volume by significantly reducing the cost of transportation. This is a primary reason why I expect the majority of existing ICE manufacturers to file for bankruptcy by 2020: their margins are already slim so they can't compete with Tesla's price cuts, they don't have the innovation or Gigafactory-level scale to lower costs as fast as Tesla can, and finally their balance sheets are crippled with debt backed by quickly depreciating value of used ICE cars. They are
gone.
So I think when ICE manufacturers make claims around electric cars and autonomous vehicles, one must then ask "can you achieve this within 24 months?" because if not, you're
gone.
This naturally brings up the question: "why wouldn't Tesla keep prices high and capture profits while the incumbents go bankrupt?" but if someone is asking this question, then they have not been following Tesla closely and/or long enough to fully understand their mission: "to accelerate the world's transition to sustainable energy." And this is most quickly done by lowering prices to the limit of survival and fastest growth, not profits. Think Amazon.
- Powerwall numbers are conservative until we get an update from Tesla on how that's going or hints for future production numbers. Same with Solar.
I think this upcoming earnings release will be an eye-opener for Powerwall/Powerpack volume production. If you go into the Powerwall forums on TMC, you'll see that customers who have patiently been waiting for so long (I couldn't do that frankly) have recently been contacted by Tesla for appointments for surveys etc. So I expect Powerwall/Powerpack revenue to really accelerate with this earnings release and throughout the rest of the year. Remember, they started volume production at Gigafactory 1 in January.
- 2021-2022 numbers are not based on any numbers from Tesla, so they're intentionally very very conservative.
I think being "very very conservative" is equally as detrimental to valuation as being optimistic. I think some conservatism is good but it should be within reason.
Generally speaking, the main question you have to answer is: what will "Gigafactories 3, 4, and possibly 5" do if Tesla will be producing only 1 million cars in 2020? It's reasonable to expect all three projects to move along simultaneously and start some level of volume production by 2020. Considering the "order of magnitude" improvements that have now become Elon's signature, it's also reasonable to expect the capacity of next-gen gigafactories to be higher than 1.5 million cars/year, potentially a lot more. This is why I believe 4 million cars per year with further expansion into Tesla Energy production by 2020 is reasonable.
So my base case assumes $200 billion of revenue and $500 billion of market cap by the end of 2020.