adiggs
Well-Known Member
I was surprised when Tesla didn't significantly increase service center coverage for the past two years.
I will now be pleasantly surprised if they actually get the coverage they need.
Obviously not.
Ill-will. People assume that Tesla is providing some way to get their car repaired at reasonable cost. It's a reasonable assumption. When they find out that Tesla hasn't, people are reasonably sympathetic to the complaint. And it feeds into a narrative of "Eh, Tesla is only good for people in big cities".
I've been telling people where I live not to buy Teslas for the last year. Because of the service center problem. And you know I love Tesla. But if they keep this up for a couple of years they're going to be throwing away huge markets.
The interesting problem here is how this impacts Model 3 sales. Here's what I mean...
No service center in one of these areas will clearly lower the sales rate to more "committed" customers (call them innovators / early adopters from the adoption cycle, as they will put up with stuff that the early majority won't put up with). These early adopters are also a small sliver of the potential market.
So I clearly see short term delay in purchases by people that want to purchase.
The bigger question to me, and I don't have an answer for it, is whether the potential purchasers become disenchanted with Tesla enough to decide not to buy at all, or do they just delay for another year or 3 while the service network is built out into their area?
My guess at the answer to this, is that Tesla has a solid year and probably 2 from when Model 3 starts shipping. Partly by concentrating sales into areas / addresses that are near an existing SC, and partly by ramping up the SC network (even via 3rd parties), over that time. I also think Tesla can earn some important brownie points by making an effort to interact with anybody ordering a car whose address is around an hour or 90 minutes+ from a SC, and making sure they understand the current state of service in their area. It seems like a simple information system to me to offer these people an option to get an email / mail when Tesla's SC network builds out within an hour of them, so they can buy their car when the network arrives.
I DO see a potential problem arising if Tesla is making large numbers of sales to Early Majority type customers, who also (it turns our), are not close to service. I know I never thought about where I get my car serviced in the previous ~25 years of car ownership, for the simple reason that car service is available all around me in lots of forms and options.